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This web site states the following, "J William Bill Blue, Jr." We noticed that the web site also said " J William Bill Blue, Jr." It also said " We are one of the premier bankruptcy and insolvency firms in the state of North Carolina, helping businesses and individuals navigate complex financial circumstances. John Northen and JP Cournoyer recognized by North Carolina Super Lawyers." The header had Chapel Hill North Carolina attorneys as the highest ranking optimized keyword. It is followed by Chapel Hill bankruptcy and restructuring lawyers, business law, and civil litigation which isn't as ranked as highly as Chapel Hill North Carolina attorneys. The next words northenblue.com uses is North Carolina law firm. litigation was included and might not be viewed by search engines.